NBC is receiving a record price for Super Bowl commercial time, beating the mark set by Fox a year ago, reports Adweek.
Wth five months to go until the Super Bowl is held in Indianapolis on Feb. 5, NBC is receiving as much as $3.5 million per spot, topping the $3 million Fox received, the story reports.
Only "a handful of units" remain in NBC’s Super Bowl XLVI broadcast out of the 63 available, according to Seth Winter, senior vice president of NBC Sports Group Sales & Marketing.
Winter added that automobile companies are strongly represented. “You will see the same strength in auto this year that you did last year,” Winter said. “I can literally count on the fingers of one hand the number of car advertisers who won’t be back.”
Super Bowl ad inventory sold steadily throughout the NFL labor dispute, even with the threat that the football season would be canceled.
The story adds: “Each Super Bowl unit sold thus far is attached to some other NBC Sports offering, Winter said. Key among these is the 17-day 2012 Summer Olympics spectacular, which will unfold in London July 27-August 12.”