Fox’s "Glee," which launched its third season on Tuesday, may be fading, according to The Hollywood Reporter.
The show attracted just 8.9 million viewers and lost almost one-third of its 18-49 audience when compared with the second season’s debut, the story says. "NCIS," a crime show not known for appealing to young viewers, attracted more 18-49 viewers than "Glee," according to the Los Angeles Times’ Show Tracker blog.
The culprit may be "Glee’s” rocky second season, when the show struggled creatively, The Reporter points out. This season will be a "very back-to-basics year" for "Glee," Fox Entertainment President Kevin Reilly has said.
Uneven storytelling and too many brand extensions appear to have contributed to what the story calls fatigue. "It remains to be seen if casual fans will rediscover the show as this ‘back-to-basics’ season progresses," The Reporter notes.