Television executives from companies including Comcast’s NBCUniversal and Viacom’s CBS said advertising remains strong in the second half of 2011, despite concerns that the economy may be slowing, reports Bloomberg.
The executives commented on the strength of the ad market during the Bank of America Merrill Lynch Media, Communications & Entertainment Conference in Beverly Hills, Calif., the story notes.
Stephen Burke, the CEO of NBCUniversal, said NBC has almost sold out of its advertising for the Super Bowl, the article says. He added that 30-second spots on the Super Bowl are selling for about $3.5 million each.
CBS CEO Leslie Moonves said he’s seen no slowdown. “I know people are saying it should be slowing down,” Moonves said. “I know the economy is suffering right now. I think smart guys realize the way to cut back is not by reducing advertising.”
Moonves noted that the scatter market is strong, adding that he expects that trend to continue in the first quarter of 2012, the story says.