Which Network Has the Most Affluent Audience?

Sep 19, 2011  •  Post A Comment

A new survey breaks down which broadcast networks and which cable networks reach the most viewers in affluent households, reports Jon Lafayette in B&C.

ABC came in at No. 1 among broadcast networks, reaching the most viewers in affluent households, according to the story. Additionally, ABC’s affluent households had a median income of $141,700. The report cites research from the 35th annual Ipsos Mendelsohn Affluent Survey.

Affluent households, or those with annual incomes of more than $100,000, represent 21% of U.S. households, but receive 60% of U.S. household income and hold 70% of U.S. net worth, the story says.

Ninety-four percent of affluent households have cable or satellite and 69% have a DVR, the piece adds.

Among cable networks, CNN reaches the most viewers in affluent households, but the highest household incomes on cable belong to the Tennis Channel, where the affluent households boast an average income of $153,000, followed by Ovation and Bloomberg TV at $149,600 and $147,400, respectively, the story adds.

Among broadcast networks, NBC has the second-most viewers in affluent households, with those wealthy households having a median income of $141,400, the story says.

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