Attention Marketers: Ask Not What You Can Do for Your Customers, But What They Can Do for You. Secrets of Social Media Strategy from Harvard Square.

Oct 6, 2011  •  Post A Comment

Facebook has more than 800 million users. But, somehow, your brand isn’t really reaching the vast majority of them.

In this fascinating entry by TVWeek Open Mic blogger Chuck Ross, we get to probe the mind–thanks to a presentation at the annual conference of CTAM–of a top marketing expert from Harvard.

Important lessons can be learned by clicking here to read this piece.

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