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Ben & Jerry’s Flavor Inspired by ‘SNL’ Skit Meets Resistance From Grocery Outlets

Oct 21, 2011  •  Post A Comment

Some supermarket chains are proving that they can resist the Ben & Jerry’s ice cream flavor inspired by a "Saturday Night Live" skit, reports the Associated Press.

The flavor, Schweddy Balls, which features fudge-covered rum balls, was inspired by a 1998 skit with Alec Baldwin as baker Pete Schweddy, who declares, "No one can resist my Schweddy balls."

Some grocery store chains are refusing to order the flavor, the story notes. Among those is Stop & Shop, a Quincy, Mass.-based chain, whose spokeswoman said the company doesn’t disclose the reasons why it doesn’t stock certain items.

"We haven’t received any complaints that we’re not carrying that flavor," she noted.

Despite the reports of supermarkets not carrying it, a representative for Ben & Jerry’s said the flavor has quickly become its most popular limited-edition flavor ever, the piece notes.

One-third of retailers that sell its other products are carrying Schweddy Balls, the piece says. That’s about the same as with other specialty flavors, although sales in the stores and at Ben & Jerry’s ice cream shops have outpaced other specialty flavors, the story says.

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