CBS Celebrates 60th Anniversary of the Eye

Oct 19, 2011  •  Post A Comment

[1:55 PM (PT) on Oct. 19, 2011–The Holywood Reporter has corrected its story to say that the annversary celebration will be Thursday, not Friday, so we are correcting as well.]

In recognition of the history and importance of the CBS Eye, one of the most iconic corporate images in the world, the Tiffany Network will celebrate the 60th anniversary of the logo this Thursday, Oct. 20, 2011,  according to The Hollywood Reporter.

Oddly, the THR story doesn’t mentioned who designed the logo. According to Wikipedia and other sources, "The Eye device was conceived by William Golden based on a Pennsylvania Dutch hex sign as well as a Shaker drawing."

Leslie Moonves, CBS Corp. president and CEO, said in a statement: “From the network to the corporation, the CBS Eye is an enduring asset of our company and a major source of pride for all of us. It is a corporate logo that is known and respected all around the world and continues to be a fitting symbol of CBS’s proud history and ongoing leadership.”

Among the ways CBS will celebrate the Eye is a Thursday primetime salute. The Thursday schedule starting at 8 p.m. ET will show an on-air spot showcasing the various CBS Eye logos throughout the years.

The commemoration will extend to CBS.com and CBSNews.com, where the original Eye will appear in place of the current one and photo essays will feature a look back at past Eye logos, the story says.

The Eye first appeared Oct. 20, 1951, during the network’s station breaks.

Here’s the original CBS eye logo:

cbs eye (original).bmp

Your Comment

Email (will not be published)