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Consumer Electronics Show Connects With Cable Network as CES’s First-Ever Official TV Partner. Included Will Be 5 Hours of Live Coverage From CES on the Convention’s Opening Day

Oct 20, 2011  •  Post A Comment

If you can’t go to Vegas and the always terrific Consumer Electronics Show to see all the new gagdets, the CES show is coming to you.

CES parent Consumer Electronics Association has entered into an exclusive deal with Spike TV, naming Spike the "Official Entertainment Television Partner of 2012 International CES," the Consumer Electronics Association announced.

It’s the first-ever official TV partnership CES has made, according to a Spike spokesperson.

According to the announcement, "Spike will also introduce ‘CES All Access Live,’ which will offer tech fans more than 12 hours of 2012 CES coverage across multiple platforms – TV, online, mobile, social and more. The live special will kick off with five hours of live telecasts in HD from Las Vegas on Tuesday, January 10, 2012, and will be the first of this year’s Spike ‘All Access’ Live Specials, which will also occur at two other events throughout the year."

The announcement adds, "[T]he ‘CES All Access Live’ multi-platform experience will be viewable live on Spike TV, online on Spike.com, GameTrailers.com and Facebook.com, mobile phones and tablets including the iPhone, iPad and Android devices as well as on giant video screens located in the ‘Crossroads of the World’ in New York City’s Times Square."

Furthermore, according to the statement, " ‘CES All Access Live’ will also feature an unparalleled social media experience as part of its programming coverage using Twitter and Facebook to engage audience participation and provide up-to-the-minute feedback. Viewers will be encouraged to interact with show hosts in real time and share thoughts on new products, participate in opinion polls or ask questions. They will then be able to receive answers from hosts and guests, view poll results or see their comments pop up on screen instantaneously."

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