A majority of the top 20 cable networks were hit with double-digit ratings dips in the third quarter, with TV viewers moving to smaller cable networks, reports the New York Post.
Fifteen of the top 20 cable channels had declines among viewers 25 to 54 in prime time, the piece notes. Across the entire cable universe, however, ratings increased 2% in the age group, the story adds.
ESPN and Lifetime were both down 15%, with TNT off 11%, the story notes. Niche cable networks showed gains, with Style up 68% and The Weather Channel up 36%, although that network was helped by coverage of Hurricane Irene, the piece adds.
Among viewers 18 to 49, 11 of the top 20 cable networks showed ratings declines, the story says.