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Reason for Steve Jobs’ Traditional Black Turtlenecks Is Revealed

Oct 12, 2011  •  Post A Comment

Steve Jobs was known for his trademark black turtleneck, and a new biography on the Apple founder explains how his fashion choice was inspired by post-World War II Japan, according to Gawker.

Before he died, Jobs explained his wardrobe to biographer Walter Isaacson, telling him that it started with a trip he made to Japan in the early 1980s, when he visited Sony, the article notes. Isaacson’s book, “Steve Jobs,” is due to be released in two weeks.

"Jobs asked Sony’s chairman Akio Morita why everyone in the company’s factories wore uniforms. He told Jobs that after the war, no one had any clothes, and companies like Sony had to give their workers something to wear each day," Isaacson writes.

"Over the years, the uniforms developed their own signatures styles, especially at companies such as Sony, and it became a way of bonding workers to the company," according to the passage from the book. " ‘I decided that I wanted that type of bonding for Apple,’ Jobs recalled."

Jobs asked designer Issey Miyake to create a vest for Apple, but when Jobs showed off the clothing to his staff, he was "booed off the stage. Everybody hated the idea," Jobs said, according to the article.

Instead, he asked Miyake to create a signature style for himself, with the focus on black turtlenecks, the article notes. Jobs asked the designer to make 100 of the turtlenecks, which he showed to Isaacson, the piece says. "That’s what I wear," Jobs said, according to the article. "I have enough to last for the rest of my life."

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