Netflix Inks Groundbreaking Exclusive Multiyear Pact for CW Content

Oct 13, 2011  •  Post A Comment

Netflix flexed its muscles in the streaming-TV-content space, signing a multiyear deal to carry content from the CW, MSNBC reports.

The agreement comes on the heels of a pact Netflix signed last week with AMC.

The CW deal will add “Gossip Girl,” “90210” and other programming from the network’s largely teen-skewing lineup to the Netflix library. Significantly, the content will be unique to Netflix.

The company’s press release announcing the deal says: "Netflix will be the only online destination where viewers can instantly watch complete prior seasons of The CW’s current scripted series and future shows.”

The exclusive nature of the deal could be a blow to online-streaming competitors of Netflix, notably Hulu.

The story notes: “The CW Network deal means that Netflix is going ‘where no plan has gone before’ or where no other plan can follow over the next few years. The CW’s content may not exactly be marquee material, but this deal covers future shows for the next few years as well. In other words, if The CW happens to get the next ‘Mad Men,’ Netflix is going to have exclusive streaming rights of complete prior seasons.”

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