After Hulu’s owners called off an auction of the online-streaming service, the future of the site may include another twist: selling shares to the public in an IPO, reports Bloomberg.
A share sale would allow Hulu to raise funds to buy more content and retain senior executives, the story notes. That in turn would give it more leverage to compete with Netflix, which is publicly traded.
Hulu previously had plans for an IPO, but stepped back from the strategy last year and soon started an auction for the site. The owners called off the auction late last week, as previously reported.