Paramount Pictures has quietly sidestepped streaming services such as Netflix by taking its "Transformers: Dark of the Moon" directly to consumers, reports Advertising Age.
By visiting vod.transformersmovie.com, consumers can stream an HD version of the movie for $4.99 or a standard version for $3.99, the piece notes. The offer, which marks the first extended direct-to-consumer online streaming rental from Paramount, will run through the end of February, the story notes.
Paramount said the offer is a way of testing the waters for future means of distribution, the article says.
Thanks great news, can’t wait to see Transformers.