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Sunday Ratings: Even on a Big Sports Night, New ABC Show Has a Strong Premiere

Oct 24, 2011  •  Post A Comment

With football on NBC and the World Series on Fox, Sunday was a tough night for a new show to make its debut. But ABC’s fairy tale series “Once Upon a Time” had a strong premiere, averaging a 3.9 rating in adults 18-49 and 12.8 million total viewers, TVbytheNumbers.com reports.

Fox won the night with a 4.4 average rating in the 18-49 demo, followed by NBC (3.8 average), ABC (2.6) and CBS (2.3). Total viewers saw Fox again well out front with an average of 14.6 million, followed by CBS (10.5 million), NBC (9.6 million) and ABC (8.6 million). Numbers were subject to more than the usual adjustment due to the live sports programming.

At 7 p.m. Fox’s overrun of the late NFL games scored a 7.4 in the 18-49 demo, followed by a 4.3 for "The O.T." at the bottom of the hour. CBS’s "60 Minutes" averaged a 2.5, NBC’s “Football Night in America” had a 2.0 and ABC’s "America’s Funniest Home Videos" had a 1.5.

At 8 p.m. Fox’s World Series pre-game pulled in a 4.0 in the 18-49 demographic for the top of the hour, with "Once Upon A Time" close behind for the hour with a 3.9 in the same demo. NBC’s NFL pre-game had a 3.7 in the same demo, while CBS’s "The Amazing Race" had a 2.7. NBC’s football game kicked off at 8:30 and averaged a 4.6 for the remainder of prime time. The breakdown of numbers for the World Series, which opened on Fox at 8:30, wasn’t immediately available.

The 9 p.m. hour saw ABC’s "Desperate Housewives" beat CBS’s "The Good Wife," 3.0 to 2.0, in the 18-49 demographic.

At 10 p.m. it was CBS’s "CSI: Miami" over ABC’s "Pan Am," 2.1 to 1.8, in the same 18-49 demographic.

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