Dish Network owner Charlie Ergen is mulling a plan to provide live cable channels over the Internet, most likely using the Blockbuster brand, reports the New York Post.
Ergen’s satellite company is talking with program providers about supporting a service that would be delivered through broadband connections, the piece notes. The service would be separate from Dish’s authentication service that provides online access to content when customers use their Dish password, the story adds.
The thinking behind the new plan would be to allow Dish to have flexibility with putting together smaller, lower-cost bundles as it moves toward a la carte programming, the story says.
The story reports: “Englewood, Colo.-based Dish has already said its Blockbuster streaming service will grow from its current game plan of offering streaming to its 14 million subscribers into a national service open to Dish and non-Dish customers.”
The moves appear to be aimed at vulnerable competitor Netflix, with Dish “running an aggressive promotional campaign for its Blockbuster service via Twitter aimed at people mentioning Netflix in their posts,” the story adds.