In a fight over the use of a “sound mark,” "Storage Wars" star Dave Hester is battling a rapper over the use of the phrase "YUUUP!," according to The Hollywood Reporter.
Hester wants a court order to stop the rapper Trey Songz, who was born Tremaine Neverson, from "interfering" with his use of "YUUUP!," the piece says.
The lawsuit comes after Songz sent Hester a cease-and-desist letter that demanded the reality TV star stop using the phrase during storage auctions, with the rapper claiming "YUUUP!" has been his "signature sound" for at least two years, the story says.
Hester is claiming the two versions of "YUUUP!" sound different, and the article notes that Hester has registered "YUUUP!" three times, according to trademark records.
Other TV-related sounds have been registered as “sound marks,” the story says. Of these, the most famous might be “D’oh!,” the Homer Simpson catchphrase, which was registered by 20th Century Fox in 2008.
Another sound mark, registered by Versus in 2009, went to the word “holy” followed by a bleep, the story reports, “with a cymbal and a descending electric guitar slide in the background.”
On the other hand, Harley-Davidson tried unsuccessfully to register the sound of an idling V-twin motorcycle engine, the story adds.