The show that replaced Glenn Beck — who left Fox News after alienating advertisers — appears to be a success story for the cable network.
"The Five" was conceived by network Chairman Roger Ailes as a temporary fix for the departure of Beck, but the show has become permanent and its ratings are growing, reports The New York Times’ Brian Stelter.
After Beck called President Obama a racist in 2009, leading to an ad boycott, Beck’s show was "something we could not monetize," said Fox News ad executive Roger Domal, the story notes.
With "The Five," “There are no issues at all; the program has a full complement of ads," Domal said.
While Beck averaged 1.6 million viewers in his final month, “The Five" debuted with fewer than 1.3 million, the story says. It has gained viewers since then, and this month has averaged 1.6 million daily viewers, the piece points out.