Fox News is using its holiday card to gloat about its ratings lead over rivals including cable networks MSNBC and CNN and broadcasters including ABC, according to The Hollywood Reporter.
The card, which was mailed to journalists, shows a sheep-sled race being won by a sled driven by a fox, the story notes. Other drivers, slower than the fox, bear the network logos of ABC, CBS and NBC. As for Fox News’ cable rivals, MSNBC and CNN, they are seen peeking from behind a hill in the background.
The holiday message inside also boasts about Fox News’ ratings:
Joy to the world for Fox News Channel
Consistently number one
We are the network viewers choose
Fair and balanced news
See our ratings we don’t lose
Beating the rest in TV news