Israel has pulled ads airing in the U.S. that were part of a campaign aimed at guilting Jews into moving to the country, reports the Associated Press.

The ads, funded by the Israeli government, were broadcast in big U.S. markets and in Israel, with the goal of alarming Israelis that their children might lose their heritage if they remain in the U.S., the story says. Some American Jews found the ads offensive, the piece adds.

In one ad, Israeli grandparents are Skyping with their granddaughter; behind them is a menorah. When they ask her what holiday they are celebrating, she responds, "Christmas," the piece says.

Jewish groups including the Jewish Federation of North America and the Anti-Defamation League condemned the ads, the story adds.