Online Sales Set a Record

Dec 5, 2011  •  Post A Comment

After a record-breaking “Cyber Monday,” U.S. shoppers continued their online buying spree last week, setting a record for the period Monday through Friday, The Washington Post reports.

Citing figures from Web research firm comScore, the story says buying during the period reached almost $6 billion, a record.

Cyber Monday sales were $1.25 billion, the biggest online shopping day in history, the story reports. Cyber Monday sales topped $1 billion for the first time in 2010.

The story adds: “ComScore says online sales are up 15 percent to $18.7 billion in November and the first two days of December, compared with the same period last year.”

The figures are being closely watched as an indication of overall consumer buying, with the holiday season accounting for as much as 40% of annual revenue for retailers, the story notes.


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