MTV Pushes Upfront to Later in 2012, Boosted by Better Ratings

Dec 30, 2011  •  Post A Comment

MTV is pushing its upfront to later in 2012, made more confident by improved ratings, reports former TVWeeker and our good friend Jon Lafayette in B&C.

The network will host its upfront presentation in April, instead of February, when it had been among the earliest networks trying to woo advertisers, the story says. Most cable networks hold their upfront shows in March and April, the piece adds.

MTV will hold the presentation on April 26, although it declined to say where it will be held or to provide other details, the story notes.

Your Comment

Email (will not be published)