The NBA recovered from its lockout with five games played on Christmas Day across three networks, with the broadcasts drawing strong ratings, according to The Hollywood Reporter’s The Live Feed blog.
The TNT opener between the Boston Celtics and the New York Knicks was the fourth-most-watched regular-season NBA game in cable history, averaging 5.9 million total viewers and a 3.4 household rating, the story notes. It also ranked as the highest-rated Christmas game ever on cable, the piece adds.
The Bulls/Lakers game on ABC drew a 6.5 household rating, making it the network’s third-highest-rated regular-season game, the story says. An earlier game on ABC between Miami and Dallas drew a 5.6 household rating, a 6% jump from a Boston/Orlando game a year earlier, according to the piece.
ESPN also improved its Christmas Day ratings with its NBA broadcasts, with its two games up 26% and 77% from the games played a year earlier, the piece adds.