NBC Owned Television Stations and VeriFone Systems Inc. have signed a long-term agreement to put news, information and entertainment programming in more than 12,000 taxi cabs and in thousands of gas stations and other out-of-home platforms, the companies announced today.
The strategic and ad sales pact takes effect Jan. 1, 2012. The arrangement will include offering advertisers interactive opportunities through e-commerce, couponing and microsites.
Said Bud Waller, vice chairman of VeriFone: “NBCUniversal is the perfect strategic fit for us as we extend our payment-enabled media platform beyond TaxiTV into other verticals, including our existing client base of over 60,000 gas stations and more than one million retail installations. We have worked with the NBC-owned stations for the last two years and believe their superior sales performance and innovative programming of new consumer experiences will benefit advertisers and consumers.”
The partnership will initially cover taxis in nine markets, including New York, Chicago, Boston, Las Vegas, San Francisco, Washington, D.C., and Miami, along with some gas stations, with further expansion planned.
Greg Scholl, president of Local Integrated Media for NBC Owned Television Stations, said: “With VeriFone, we have chosen to partner with the industry leader to deliver best-in-class content and our strong sales capabilities to one of the nation’s largest collection of taxis and gas stations. We are excited about future growth prospects as VeriFone continues to innovate its products and push into new digital out-of-home sectors.”