Some Super Bowl advertisers are considering longer-form commercials during this year’s game, hoping to bring back the type of epic ads epitomized by the "1984" Apple spot, reports Brian Steinberg in Advertising Age.
Nevertheless, only Volkswagen has announced plans to air a spot longer than 30 seconds, the story notes. The car maker has said it will run a 60-second ad.
But NBC, which airs this year’s game, is expecting more longer-form ads, the story notes.
"One of the things you’ll see this year is an incredibly great amount of longer-form commercials," said Seth Winter, a marketing and sales executive at NBC Sports Group, according to the story.