ABC Family Fills Key Executive Post

Jan 9, 2012  •  Post A Comment

ABC Family has announced the appointment of a new vice president, ABC Family Communications, Disney/ABC Television Group (DATG).

Jori Petersen, formerly in charge of all media relations for ABC Daytime, SOAPNet and ABC Media Productions, has been given the job. Kevin Brockman, EVP Global Communications, DATG, made the announcement today. Petersen will report directly to Brockman.

In a statement, Brockman said, “Jori is simply one of the best communications executives I’ve ever met. Her keen insight, creativity and pure joy of the craft make her the ideal person to shepherd ABC Family’s growing brand.”

Petersen will work closely with Michael Riley, president of ABC Family. In a statement, Riley also commented on Petersen’s promotion, saying, "Jori is a strategic communications executive with the proven ability to reach a female audience. Her years spent at the helm of SOAPNet and ABC Daytime communications have given her a unique breadth of experience targeting ABC Family’s core viewers.”

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