So says a report in The Hollywood Reporter, which adds that the show’s name will be " ‘666 Park Ave.,’ an hourlong drama from Alloy Entertainment, the producers of ‘The Vampire Diaries,’ The Secret Circle’ and ‘Gossip Girl.’ "

The article also says, "From Warner Bros. Television and Alloy, ‘666 Park Ave.’ is based on the book series by Gabriella Pierce…David Wilcox is attached to adapt the project and executive produce alongside Alloy’s Leslie Morgenstein and Gina Girolamo.The project marks a reunion of sorts for ABC entertainment chief Paul Lee and Alloy executives, who worked together when Lee was at ABC Family."