Advertiser Says It Regrets Pulling Alec Baldwin Campaign

Jan 5, 2012  •  Post A Comment

An advertiser that suspended a campaign featuring Alec Baldwin after the "30 Rock" star had a bad moment on an American Airlines flight last month has reinstated the campaign, reports the New York Post.

Supermarket giant Wegmans ran the campaign between Thanksgiving and Christmas, but pulled the plug on it after receiving complaints in the wake of the airline incident. Now the marketer has announced that the campaign is back on the air.

Customers wanted the ads back, according to a spokeswoman for the supermarket chain, which operates 79 stores in states including New York, Pennsylvania and Virginia, the piece adds.

Said Jo Natale, a rep for the stores: “We regret ending the Alec Baldwin holiday commercials one week earlier than planned in response to a couple of dozen complaints. We have decided to run the commercials again, effective immediately.”

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