A fast-food industry giant is now testing home delivery, says USA Today. According to the article, "Should home delivery catch on for the burger giants — as it has for the pizza kingpins — it could be an industry changer."
Says the story, "Burger King, the No. 2 burger chain [behind McDonald’s], has quietly begun testing home delivery of its burgers, fries and other sandwiches since fall at four of its restaurants in the greater Washington, D.C., area, with an eye on expanding beyond that."
The article adds, "Burger King has developed a ‘proprietary thermal packaging technology,’ says Jonathan Fitzpatrick, chief brand and operations officer for Burger King, ‘which ensures the Whopper is delivered hot and fresh, and the french fries are delivered hot and crispy.’ There’s a $2 delivery fee. And depending on the store (three in Maryland and one in Virginia), minimum orders vary from $8 to $10."
The story notes that "McDonald’s has two restaurants in Manhattan that offer delivery only to businesses. But there are no plans to expand the service, spokeswoman Ashlee Yingling says."