CBS Sitcoms Put Up a Fight as Fox’s ‘Idol’ Continues to Be Slow Leaving the Gate

Jan 20, 2012  •  Post A Comment

CBS’s “The Big Bang Theory” held its own in a head-to-head fight with Fox’s second installment of “American Idol’s” new season, TVbytheNumbers.com reports.

“Idol” held a slim edge in Nielsen overnights with a 5.6 average rating in the key 18-49 demo, to a 5.3 for “Bang.” It was also close in total viewers: 17.7 million for “Idol” to 15.7 million for “Bang.” Up against “Idol” for the first time, “Big Bang’s” lead-out, the new Rob Schneider sitcom “Rob,” showed some resilience in its second week, slipping just 12% to a 4.1 in adults 18-49.

When the dust settled, Fox won the night with a 3.9 average rating for prime time in the 18-49 demo, to a 3.5 for CBS, a 2.5 for ABC and a 1.7 for NBC. CBS claimed the win in total viewers with 14.0 million to Fox’s 12.3 million, ABC’s 7.1 million and NBC’s 4.2 million.

“American Idol’s” rating in viewers 18-49 was down 27% from the equivalent episode last season, following a 24% drop for Wednesday’s premiere, as previously reported.

As was the case yesterday, numbers were more in flux than usual as Fox worked with Nielsen to generate time zone-adjusted figures, with the later figures tending to trend upward for “Idol.”

ABC’s best performer of the night by far, “Grey’s Anatomy,” was down 11% from a week ago with a 3.4 in 18-49.

At NBC, “30 Rock” also slipped 11%, hitting a series-low 1.6. But “Parks & Recreation” gave the fourth-place network a ray of hope, rising 5% to a 2.0. “The Firm” turned in a dismal 0.9.

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