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Florida Stations Eye $20 Million Windfall as Gingrich and Romney Attack Each Other

Jan 27, 2012  •  Post A Comment

An estimated $20 million windfall is on tap for Florida television stations as Newt Gingrich and Mitt Romney attack each other ahead of the Jan. 31 Florida Republican primary, according to The Hollywood Reporter.

The estimate comes from SNL Kagan, which expects ads to flood the Florida airwaves over the next few days as the candidates mount last-minute efforts to sway voters.

Despite the expected spending, stations so far aren’t bringing in as much as they did during the 2008 election because that year featured both Republican and Democratic primaries, the piece points out.

But Florida stations got a boost from Gingrich’s recent win in South Carolina, which damaged Romney’s front-runner status and raised the stakes for Florida, bringing an infusion of cash.

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