The New England Patriots and the New York Giants aren’t strangers to the Super Bowl, which airs Feb. 5 on NBC, and neither are most of the companies buying up ad space in the broadcast, reports The New York Times.
The three dozen advertisers appearing in the game include repeat advertisers such as M&Ms, Toyota, Volkswagen, Budweiser and Coca-Cola, the piece notes.
Coca-Cola will have two ads, reintroducing the brand’s polar bear icons, according to the story. The polar bears will also be part of the live video stream at cokepolarbowl.com, a website hosted on Facebook, with messages also being sent on Twitter, according to the article.
Other advertisers will also air more than one spot, including three spots for Chevrolet and two for Bridgestone tires, Doritos, Go Daddy, Hyundai, Bud Light and Budweiser, the piece points out.