Football Helps New Fox Show Get Off to a Strong Start; Golden Globes Slip From a Year Ago

Jan 16, 2012  •  Post A Comment

Fox got a prime-time bump from the NFL overrun Sunday night and coasted to a big win for the night, with its new animated show “Napoleon Dynamite” benefiting from the big audience for the football playoffs, TVbytheNumbers.com reports.

Fox finished with a dominant 8.0 average rating in Nielsen overnights for the key 18-49 demo, with the disclaimer that figures will be adjusted due to the live programming. By comparison, NBC, which featured the Golden Globes, finished the night in a distant second place with a 3.6 average, followed by ABC with a 2.1 and CBS with a 2.0.

Total viewers saw Fox out front for the night with 20.2 million, followed by NBC with 12.3 million, CBS with 9.2 million and ABC with 6.7 million.

NBC’s Golden Globes broadcast had a time zone-adjusted 5.0 average rating in viewers 18-49, down 4% from a year ago.

Fox’s animation lineup led off with “The Simpsons” way up after football, scoring a 6.8 average rating in 18-49, up from a 2.3 a week ago. “Napoleon Dynamite” followed, opening to a 4.6 for the 8:30 p.m. episode and a 3.6 for the 9:30 p.m. episode. In between, “Family Guy” pulled in a 4.4, up 42% from a week earlier.

ABC saw “Once Upon a Time” slip 11% to a 3.3 average rating in 18-49, while “Desperate Housewives” tied a series low, falling 10% to a 2.7, and “Pan Am” continued to play out its string with a 1.3, equaling last week.

Up against football, CBS’s “60 Minutes” was down 69% to a 1.5 average in 18-49. “Undercover Boss” managed a 3.0 for its season premiere, while “The Good Wife” fell 30% to a 1.9.

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