Starz is rolling out a carefully coordinated multiplatform strategy to help pump up interest in the new season of its action franchise “Spartacus,” according to The Hollywood Reporter.
The pay cable network will launch the Facebook game “Spartacus: Vengeance The Game” Jan. 27 — the same day the first episode of “Spartacus: Vengeance,” the follow-up to “Spartacus: Blood and Sand,” premieres on the TV channel. The new game is a follow-up to the network’s first social game, “Spartacus: The Game,” which rolled out a year ago on Facebook.
The network has provided a video trailer for the game, which can be seen here.
Starz is banking on the game to bring new viewers to the TV series, and to bring existing fans back for season two. Dave Katz, VP of digital media for Starz Media, called the game an "excellent cross-marketing mechanism to attract the gaming audience on Facebook."
Starz said the first game attracted about 4 million registered users, with more than 1.2 million active monthly users at its height. What’s more, it reportedly kept fans involved beyond the end of the season, something Starz execs are hoping will happen again with season two.
The game brings in revenues for Starz by enabling users to pay for weapons and other game features.
Starz is also offering the new season’s first episode for advance sampling in more than 61 million homes starting Jan. 20, the story reports. Comcast, DirecTV, Dish and Charter Communications are involved through on-demand and online platforms, with the episode also being made available on Facebook.