Show Targeted by Activists Debuts to Ho-Hum Ratings

Jan 5, 2012  •  Post A Comment

A new series that drew protests from activist groups almost as soon as it was announced finally made it to the air Tuesday, and the ratings were less than spectacular, reports Joe Adalian in New York Magazine’s Vulture blog.

The show is ABC’s "Work It," which portrays men dressed as women. As previously reported, "Work It" drew complaints from the Human Rights Campaign and the Gay & Lesbian Alliance Against Defamation. The groups said the show could increase challenges for transgendered Americans.

The show drew 6.1 million viewers for its premiere, with a 2.0 rating among viewers 18-49, the story notes. It kept about 80% of its lead-in from "Last Man Standing."

"These are not good numbers: Despite relentless promotion by ABC, ‘Work It’ was the lowest-rated first-run network show in its 8:30 p.m. time slot," Adalian writes. "Odds are its ratings will drop notably in the next few weeks, ABC will pull it from the schedule, and all will be right in the world once more."

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