Super Bowl ads are going for significantly more this year than they did a year ago. The NFL championship game, which airs this Sunday on NBC, features a high-profile rematch between the New York Giants and New England Patriots.
Advertisers are paying as much as $4 million to air commercials in this year’s game, representing up to a 29% price increase from last year’s match, reports MediaPost.com’s MediaDailyNews.
Prices are ranging between $3.5 million and $4 million, the story notes, compared with last year’s average of $3.1 million.
Brand awareness for ads that air during the Super Bowl can be as much as 275% higher than awareness for the same ads that air during regularly scheduled programming, the piece ads.
The Giants and Patriots played in the Super Bowl four years ago, with New York pulling out a dramatic 17-14 victory. Last year’s game saw the Green Bay Packers take down the Pittsburgh Steelers 31-25.