Turner Broadcasting is reorganizing its ad sales division following the departure of longtime Turner exec Linda Yaccarino for NBCUniversal, B&C reports. Joining Turner is veteran Donna Speciale, president of MediaVest USA.
Yaccarino left in October to head sales for NBCU’s cable nets, as previously reported.
Speciale becomes president of Turner Entertainment and Animation Sales, and will report to David Levy, president of sales, distribution and sports for Turner Broadcasting, the story reports.
The report adds: “At the same time Greg D’Alba, who has been in charge of ad sales for CNN, has been named president of News and Turner Digital ad sales, responsible for Turner’s domestic TV networks, websites and digital platforms. D’Alba also reports to Levy.”
In a statement, Levy said: "Realigning our sales operations will allow for greater integration of our businesses and leading portfolio of linear, digital and mobile brands to better serve our advertising partners.”
The report adds that Frank Sgrizzi was named to the newly created position of executive VP, Turner Entertainment ad sales, and will be responsible for TBS and TNT; while Joe Hogan moves from Chicago to New York as executive VP responsible for TruTV, Cartoon Network and Adult Swim ad sales. Sgrizzi and Hogan will report to Speciale.
B&C adds: “Reporting to D’Alba under the new structure in addition to the CNN team is Walker Jacobs, who had been in charge of digital sales and is now executive VP of digital ad sales for networks including news, entertainment, kids and youth brands.”
Additionally, Katrina Cukaj has been promoted to executive VP of CNN ad sales and will report to D’Alba.