Hulu has plans to expand into original programming, including premiering its first scripted show in February, and is mapping strategies to raise cash to fund the plan, reports Bloomberg.
"When you have a healthy business, capital is not a problem. There are plenty of people who want to help," said Andy Forssell, chief content officer, according to the story.
The plan to raise cash comes after Hulu’s owners canceled a sale last year and delayed an earlier IPO, the piece points out.
Hulu will release "Battleground," its first scripted program, on Feb. 14. The show is a mockumentary about a third-place political candidate in Wisconsin, the story notes.
As previously reported, Hulu ended 2011 with 1.5 million paying customers, and has plans to spend about $500 million on programming this year.