Super Bowl Sets Streaming Record

Feb 8, 2012  •  Post A Comment

It has been widely reported that Sunday’s telecast of the Super Bowl on NBC was the most-watched TV show in history, but now word has surfaced that the game set another record.

NBC attracted 2.1 million viewers to watch its live Internet stream of the Super Bowl, according to The New York Times’ Media Decoder blog. That means the game was the "most-watched single-game sports event ever online," NBC said.

NBC cited data from two measurement companies, Omniture and mDialog, the piece notes.

It was the first time the Super Bowl had been made available over the Internet by the TV network broadcasting the game, the piece notes.

The report adds: “The 2.1 million unique users watched a total of 4.59 million live video streams, according to NBC, reflecting the fact that live streams sometimes need to be rebooted by users. NBC said that 78.6 million total minutes were streamed.”

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