Election Spending Expected to Far Outpace 2008

Mar 8, 2012  •  Post A Comment

With Super PACs fueling advertising spending, the 2012 election cycle could bring in a total of $9.8 billion, up from $7 billion in 2008, reports Advertising Age, citing a study from research firm Borrell Associates.

Cable television will be the main beneficiary of the spending, the story notes. While about $468 million was spent on cable in the 2008 elections, that will almost double this year, the report says.

Online spending will reach $159.2 million, a sixfold jump from 2008, although still less than 2% of overall campaign spending, the piece adds. The largest chunk of spending will be funneled to broadcast TV, which may see as much as $5.6 billion in election spending, compared with $4.3 billion in 2008, according to the story.

Virginia and Florida are among the top 12 states for every type of media spending, the story adds.

One Comment

  1. Thank you Citizens United!

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