Hulu will take part in the annual advertising tradition of the upfront presentation, an effort that has traditionally been the hallmark of broadcast and cable networks, The New York Times reports.
The online streaming service will make its upfront presentation Thursday in New York, with its executives expected to sell advertisers on new series as well as its demographics of young viewers who are watching shows such as "New Girl" via the service, the story notes.
Hulu plans to announce that its fee-based service Hulu Plus has reached 2 million subscribers, a bump of half a million from the end of 2011, the piece adds. About half of Hulu’s revenue will stem from Hulu Plus this year, the story says.
"As an online television destination, Hulu is something of a teenager now, sometimes tolerating feuding parents and succeeding perhaps in spite of them. Hulu is growing steadily, despite disagreements among its corporate owners, and the new restrictions those owners have placed on free streaming of network shows," the piece notes.