A cable channel has rolled out its new logo along with a new tagline, according to The Hollywood Reporter. The design change for the TV Land logo is the first in the 16-year history of the channel.
Said TV Land President Larry W. Jones: “The logo feels more modern, but it’s not a complete abandonment of what our heritage is. This was opportunity to signal to the new 40-somethings that is the new TV Land.”
The new artwork and tagline were a year in the making. The idea was to reflect the 40-something target audience, which has gone from the baby boomer demo to the Generation X demo — an audience that seeks the kind of multicamera sitcoms on which they were raised, the story notes.