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Cable Channel Unveils New Logo and Tagline

May 9, 2012  •  Post A Comment

A cable channel has rolled out its new logo along with a new tagline, according to The Hollywood Reporter. The design change for the TV Land logo is the first in the 16-year history of the channel.

tv_land_new_logo.jpg"Laugh More" is TV Land’s new tagline, the story reports.

Said TV Land President Larry W. Jones: “The logo feels more modern, but it’s not a complete abandonment of what our heritage is. This was opportunity to signal to the new 40-somethings that is the new TV Land.”

The new artwork and tagline were a year in the making. The idea was to reflect the 40-something target audience, which has gone from the baby boomer demo to the Generation X demo — an audience that seeks the kind of multicamera sitcoms on which they were raised, the story notes.

2 Comments

  1. It took them A YEAR to come up with THAT? If I were them, I wouldn’t be bragging about it. What does it have to do with 40-somethings? What am I missing? Oh wait – the original concept for TV Land, which has long since been abandoned.

  2. I agree, TV Land sucks compared to MeTV, Antenna TV and RTV.

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