It’s been years since Pepsi was in business with Michael Jackson, but the company has inked a deal with the estate of the late singer to use his image for Pepsi’s new global marketing promotion, reports Entertainment Weekly.
The Jackson presence will be different from country to country, but will include commercials, download remixes of some of Jackson’s biggest hits and special-edition cans showing Michael’s picture.
In the U.S. in the coming weeks, Pepsi will be selling collectible 16-ounce blue cans showing Jackson in a famous pose. By scanning the can’s bar codes with their phones, consumers will be able to download remixed tracks from "Bad."
Pepsi first partnered with Jackson in 1983.
Next week the company will launch a TV ad with Nicki Minaj and will begin detailing its partnership with Twitter to stream concerts online.
Pepsi’s signature cola has lost ground in the past couple of years to market leader Coke, including being knocked out of the No. 2 spot by Diet Coke in U.S. sales.