The second quarter has been tough for CNN, with the cable network having its lowest-rated prime-time quarter since 1991, reports TVNewser.com.
In prime time, CNN declined 35% in total viewers, while viewers 25 to 54 — the key news demo — plunged 41%, the story notes. The channel averaged 446,000 total viewers in prime, with 129,000 in the 25-54 demo.
Numbers for total day were 319,000 total viewers, on average, and 95,000 viewers 25-54.
It’s important to note that the year-earlier period had several notable events, including the Royal Wedding and the death of Osama bin Laden, the story points out.
The 7 p.m. show "Erin Burnett OutFront" was down 33% in total viewers from the time period’s numbers last year, when John King was the 7 p.m. anchor, the story notes. "Anderson Cooper 360," airing at 8 p.m., declined 19% in total viewers from the time period’s numbers a year earlier, when "In the Arena with Eliot Spitzer" aired at 8 p.m.
"Piers Morgan Tonight" declined 29% among total viewers.
In total day, the second quarter was CNN’s lowest-rated quarter since 2001.