Dish Network Chairman Charlie Ergen defended the company’s "AutoHop" technology, which allows viewers to skip ads, describing the technology as a way to protect children from ads for fast food and alcohol, reports Reuters.
Ergen made the comments in written testimony for a House Energy and Commerce subcommittee hearing in Washington today, according to the story. The ad-skipping service has been the target of lawsuits filed by broadcast networks.
"This means allowing your kids to watch TV doesn’t have to mean that they have no choice but to see commercials for junk food and alcohol," Ergen wrote, according to the piece.
Ergen, who rarely speaks in public, described the service as "legally accepted" and said it improves on products already available that allow ad skipping.