Former Top ABC Executive Says TV Industry’s Business Model Is ‘Madness’

Jun 8, 2012  •  Post A Comment

The former chairman of ABC Entertainment said the television industry’s adherence to business models that will soon be out of date is "madness," reports the Los Angeles Times’ Company Town blog.

Lloyd Braun, who now is a partner in the production company BermanBraun, said the media industry is "doing a huge disservice to ourselves." He pointed to his own media habits, watching content almost only through Apple TV and Netflix, which he said is "diametrically opposed" to the TV industry’s business model.

Revenue from advertising sales is "going to get smaller and smaller and smaller" as more consumers watch shows through alternative platforms, he said.

TV networks aren’t putting enough content online or making it available via DVD, he said, noting that the fourth season of AMC’s "Breaking Bad" isn’t yet on Netflix, even though the fifth season starts in a few weeks.

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