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Maybe Now You Can Finally Replace Your Lost ‘Batman’ Lunch Box — Warner Bros. Launches Merchandising Effort Tied to the 1960s TV Show

Jun 8, 2012  •  Post A Comment

Warner Bros. Consumer Products got a jump on Licensing Expo 2012, taking place next week in Las Vegas, by announcing a major rollout of items celebrating the classic 1960s television series "Batman," Deadline.com reports.

batman-logo.jpgThe Adam West-Burt Ward series was a sensation on ABC from 1966-68, racking up 120 episodes and being heavily merchandised with everything from T-shirts to lunch boxes.

The new merchandise launch will feature captured photography from the live-action series, as well as illustrated character art inspired by the series’ animated opening sequence, and will incorporate the vehicles, gadgets and catchphrases that have made the show a cultural phenomenon.

Brad Globe, president of Warner Bros. Consumer Products, said in a statement: “The ‘Batman’ classic TV series celebrates an incarnation of Batman that for many fans was their first introduction to ‘The Caped Crusader’ and his many friends and foes. This new licensing program captures the playful and stylish spirit of the iconic ‘Batman’ while bringing a fresh look that will appeal to the ‘Batman’ enthusiasts and nostalgic fan base, as well as to a new generation of fans.”

One Comment

  1. Yea, but when are they finally going to get the rights issues resolved for a DVD release of the classic 60’s “Batman?”

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