NBA Finals Lift ABC to Nightly Win

Jun 20, 2012  •  Post A Comment

Game four of the NBA Finals on ABC — in which the Miami Heat topped the Oklahoma City Thunder to tighten their grip on the title with a 3-1 series lead — was the top-rated program Tuesday night, reports TVbytheNumbers.com.

The game had a preliminary 6.0 average rating in the key 18-49 demo, with the numbers expected to rise when they’re adjusted. Last year’s game four had a 6.7, and with the significant adjustments that are typical with live sports programming, this year’s broadcast could go that high.

Even before game four, the series had established itself as the highest-rated NBA Finals since ABC began televising the series in 2003, as we reported previously.

For prime time overall, ABC had an easy win with a 4.9 average in viewers 18-49, well ahead of Fox (2.1 average), NBC (1.5), Univision (1.3) and an all-repeat lineup on CBS (1.2). Total viewers was also a runaway for ABC with 11.6 million, easily outdistancing CBS (7.1 million), NBC (5.9 million), Fox (5.2 million) and Univision (3.4 million).

NBC’s only fresh program, "Love In the Wild,” notched a season-low 1.3 in adults 18-49, down two-tenths from a week ago.

Fox had a 2.2 in 18-49 for “Hell’s Kitchen” and a 2.0 for “MasterChef.”

Your Comment

Email (will not be published)