NBC Season Premiere Flops — But the Peacock Flutters to a Nightly Ratings Win

Jun 6, 2012  •  Post A Comment

Tuesday night’s two-hour season premiere of an NBC series was down substantially from last year’s premiere, but the Peacock Network managed to win the night in the Nielsen overnights anyway, TVbytheNumbers.com reports.

NBC’s “Love in the Wild” opened to a 1.6 rating in the key 18-49 demo, down a hefty six-tenths of a ratings point from last year’s season premiere. But NBC’s “America’s Got Talent” was the top show of the night with a 3.4 — and even though that was down three-tenths from a week ago, it was good enough to give NBC a narrow win for the night over Fox.

It helped that CBS was in all repeats and ABC put up only a “Last Man Standing” rerun and the low-rated “Concert for the Queen” (1.3 average in 18-49). Fox fought back with two food-reality shows, but both “Hell’s Kitchen” (2.1 average) and “MasterChef” (also a 2.1) were down a little from Monday.

For the night, NBC’s 2.2 average rating in viewers 18-49 put it just ahead of Fox’s 2.1, trailed by Univision (1.3), ABC (1.2) and CBS (1.2). NBC led total viewers as well with 7.4 million, followed by CBS (7.2 million), ABC (5.6 million), Fox (4.8 million) and Univision (3.3 million).

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