Even after striking out last year with an ill-fated attempt to separate two parts of its business, Netflix continues to explore related strategies. One move the online-streaming and video-rental service is considering is a new website design that separates television offerings from movie choices, reports Bloomberg.

Netflix alienated customers last year with an abortive attempt to separate its streaming and mail-order DVD services, resulting in subscriber losses and a plunge in the company’s stock prices. The service abandoned the plan in October, as previously reported.

The new-look website would apparently be more user-friendly, helping viewers pick programs in different genres, the story notes. But the company hasn’t decided whether to go forward with the design change, tentatively set for later this year.

“At Netflix, we always work hard to improve the instant click-and-watch experience for our members,” a spokesman said in an e-mailed statement. “That includes testing new features to see if it results in increased viewing.”